Pathway: Marketing, Sales & Customer Service
Job: Advertising Manager

Job Description

Advertising managers direct the communication of information about their firms’ activities – marketing its products or services profitably. They typically oversee departmental staff.

Bachelor’s Degree

Helpful High School Courses

English, Art, Computer Applications, Business courses

Working Conditions

• Usually have offices close to those of top managers
  
• Long hours – including evenings and weekends, are common
  
• May experience stress and pressure, when meeting deadlines
  
• Travel and meeting attendance may be substantial parts of the schedule
  

Salary Range

• 2003, Delaware average annual salary, $65,120
• 2003, Delaware average hourly wages, $31.31
  

Career Ladder Information

• Many positions are filled by promoting experienced staff or related professional or technical personnel
  
• Promotion may occur quicker in large firms than in small firms
  
• Advancement may be accelerated by experience, ability, leadership, and continuing education
  
• Those with extensive experience and sufficient capital may open their own businesses
  

Personal Qualities and Interests

      You:

• Are able to communicate persuasively – both orally and in writing
  
• Are familiar with computer applications
  
• Are mature, tactful, and have good judgment
  
• Are creative
  
• Are highly motivated, resistant to stress, flexible and decisive
  
• Have strong interpersonal skills
  

Did you know?

• The ability to communicate in a foreign language may open up employment opportunities in many rapidly growing niche markets around the country, especially in large cities and in areas with large Spanish-speaking populations

Additional Information

• Occupational Outlook Handbook: http://www.bls.gov/oco
• American Association of Advertising Agencies: http://www.aaaa.org
  

  
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