Pathway: Marketing, Sales & Customer Service
Job: Product Promoter

Job Description

Product promoters try to induce retail stores to sell particular products and market them effectively. They create public interest in buying products by demonstrating items to prospective customers and answering their questions. Product promoters may transport, assemble and disassemble materials, prepare presentation content, and help design exhibits.

No formal education typically required; on-the-job training usually provided

Helpful High School Courses

English, Mathematics, Art, Business courses

Working Conditions

• Location varies upon the nature of the product and the type of audience
  
• Many work part-time and have variable work schedules
  
• May work long hours while standing or walking
  
• May work nights and weekends
  
• May travel frequently
  
• May experience pressure when trying to influence the greatest number of consumers possible in a very limited amount of time
  

Salary Range

• 2003, Delaware average annual salary, $28,410
• 2003, Delaware average hourly wages, $13.66
  

Career Ladder Information

• The length of on-the-job training varies with the complexity of the product
  
• Experience with the product or familiarity with similar products may be required for complex products
  
• Product promotions may be found in retail and grocery stores, shopping malls, trade shows, and outdoor fairs
  
• Job openings should be plentiful
  
• Employers generally pay for job-related travel expenses
  

Personal Qualities and Interests

      You:

• Enjoy interacting with a variety of people
  
• Have good communication skills
  
• Have a pleasant appearance and personality
  
• Are comfortable with public speaking
  

Did you know?

• Foreign language skills are helpful.

Additional Information

• Occupational Outlook Handbook: http://www.bls.gov/oco

  
  DISCLAIMER:
  Links are provided for your convenience and do not constitute an endorsement